Colours have an impact on human feeling and emotions. We must not forget humans are virtual and certain colours ignites certain type of emotion. For example, colour red can depict both love and anger. At the same time, colour yellow and colour green can depict fun and friendliness. Using the wrong colour in promotional items for marketing can backfire.
As per the recent journal published on infographic, it has been found that almost 94 percent of buyers focus on the visual appearance of the product they are using. Almost 86 percent of buyers seek out for certain colours, while they are buying.
The primary reason of selecting the right colour is that it serves as brand recognition and helps in community building. Hence, you will often notice that brands giving out are always colourful reusable grocery bags bulk. Since they are fun to use, consumers use them repeatedly. Let us understand how colours evoke emotions and how can we use to get the desired results.
Colour Red
It is a very colourful colour and at the same time it is very energizing. You can associate red with almost everything starting from love to fear. It should be used in the correct way to depict strength of the brand and at the same time the friendliness.
Usage in certain campaigns may also depict the aggressiveness of the business. Obviously, it is a way to draw attention but keep the fonts in mind while using this colour. This colour is known to heighten pulse and emotional aspect of a human being.
Orange
It is a combination of red and yellow. It attributes to both power and friendliness because of the ferocious colour red and the friendly colour yellow. Orange is a great way of showing comfort at the same time curbing laziness. It is positive colour and hence it extensively used in reception décor of most of the office spaces.
Yellow
Yellow is a fun colour, and it depicts joy, happiness and inculcates optimistic attitude in the user. It is associated with confidence, but it should be used too much as it may cause a blinding effect and anxiety. Nevertheless, it is a fun colour and it is being extensively used in youth marketing.
Green
Green is the safest colour to go it. It depicts balance and harmony. At the same time, it brings qualities of the colour blue and yellow. It has a calming effect on the user hence it is used extensively in busy and crowded places. Green is the symbolism of life, peace, wealth, and calmness. It is a stress reliever, but it should not be used too much because too much usage suggests greediness and over possession.
Blue
This is the most used colour by most of the brands. This is because it is soothing and at the same time it depicts trust, reliability, and brand responsibility. Blue is more of a mental reaction than an emotional reaction, unlike red. However, too much usage should be curbed as it suggests cold and distant.
